In his Oct. 19 Newsmax column, Dick Morris proclaimed that a “national survey conducted for the League of American Voters by the Global Marketing Research Center during last week shows that 46 percent of those who watch Fox News ‘just about every day’ are Democrats or independents as are 50 percent of those who watch it ‘several times each week’ or more.”
Morris’ numbers are dubious at best, falling well outside of what most other polls have found about Fox News viewers — namely, that they skew heavily Republican. But what’s more interesting is the polling firm Morris cites.
The Global Marketing Research Center has no website of its own that we could find, and Google comes up with nothing — indeed, the only references to this firm come from websites referencing Morris’ study.
Further, neither the League of American Voters nor Newsmax have posted the full poll results, including the questions asked, so it’s impossible to tell just how legitimate Morris’ little poll is.