The Media Research Center spent the first part of the year inserting MyPillow guy Mike Lindell into its “censorship” victimization narrative because of his weirdly aggressive defense of Donald Trump and his promotion of the never-proven conspiracy theory that the election was stolen. The last time we checked in April, the MRC was gushing over the idea that Lindell planned to launch his own social media platform, as well as continuing the victim narrative by complained that Lindell’s falsehood-filled video “Absolute Proof” got pulled from a couple video platforms, claiming he faced a “constant barrage of Big Tech censorship.” Of course, if Lindell and other right-wingers want to live in “a world without the constant barrage of Big Tech censorship,” they should stop telling lies and respect the terms of service of social media platforms.
The MRC continued to promote Lindell’s ventures. An April 13 post by Joseph Vazquez touted how Lindell “is launching an online store to combat Big Tech giant Amazon’s hold over e-commerce,” which Lindell insisted would be “a patriotism-themed e-commerce platform.” The site has apparently launched, though we haven’t heard much about it since; Lindell was planning to launch an IPO for the operation, but claimed that his getting sued by Dominion Voting Systems for $1.3 billion over false claims he allegedly made about the company supposedly put those plans on hold. Still, Vazquez went on to rehash Lindell’s victimhood bona fides:
Just recently, both YouTube and Vimeo removed Lindell’s documentary Absolute Proof. The documentary called the results of the 2020 presidential election into question.
The Washington Post celebrated Dominion Voting Systems launching a lawsuit against Lindell for his election claims in a news item that read like a venom-spewing op-ed: “Mike Lindell made his bed with Trump’s bogus conspiracies. Now, he gets to lie in it.”
In January 2021, Twitter banned Lindell from the platform “due to repeated violations of our Civic Integrity Policy,” a spokesperson told MRC Free Speech America.
But Lindell’s election claims are not the only reason why he’s been attacked by the far left. His faith as a Christian has also come under heavy fire.
On April 15, Alexander Hall promoted the launch of Lindell’s social media operation:
MyPillow CEO Mike Lindell chose to take matters into his own hands after Twitter banned him in January. He has now created a new social media platform called “Frank” that is reportedly close to launching for conservatives seeking to speak their minds in a more wholesome atmosphere.
Lindell explained the idea behind the platform in a short video on the FrankSpeech website before its limited April 16 opening: “This is gonna be a platform like no other. It’s kinda like a YouTube-Twitter combination.” Lindell made sure to assure viewers: “We’re going to be attacked, but I have my own servers and everything,” he explained. “We’re not gonna be worried about Amazon taking it down or YouTube or Google or Apple.”
Lindell also explained that his plan for a more family-friendly platform was a feature, not a liability: “You don’t get to use the four swear words: you know, the c-word, the n-word, the f-word or God’s name in vain,” he explained. “Free speech is not pornography. Free speech isn’t, ‘I’m gonna kill you.’”
Well, actually, it kinda is. If you block certain kinds of speech you find objectionable, — even to create “a more wholesome atmosphere” — you’re no longer a “free speech” operation.
Hall didn’t bother to do any follow-up on the issues it had at launch that prevented people from actually signing up (which Lindell blamed without evidence on a “massive attack” against the operation), or about the event promoting the operation in a half-empty Corn Palace in South Dakota.
In a May 7 post, Vazquez got some amusement out of the Democrats allegedly compiling an opposition-research file on Lindell in case he does something political in the future: “Allies of President Joe Biden are apparently so worried about his political future that they decided to compile an entire opposition file on MyPillow CEO Mike Lindell.” Actually, that’s smart political work, because it’s a good idea to be prepared for anything in the political arena.
That, however, was the last post dedicated to Lindell (he received passing mention in two posts in August). The Frank platform appears to have not caught fire (unless you count the dumpster fire of its launch) — the MRC seems to have put its rhetorical chips on GETTR, the site run by former Trump aide Jason Miller (which also has its dumpster-fire aspects). And it may be that Lindell has become too crazy for the MRC — which would be an achievement given the kind of extremists it has portrayed as mainstream conservatives who are being “censored” by “Big Tech” in order to pad its victim narrative. The MRC did not promote last month’s “cyber symposium” hosted by Lindell, and it didn’t even note that Fox News “censored” Lindell by refusing to run ads for it, causing Lindell to pull all his MyPillow advertising off Fox News.The abject failure of the symposium made Lindell look even worse than he already did.
Too crazy for the MRC? Not exactly a pillow-soft landing for Lindell.