Newsmax may have at least somewhat balanced in reporting on Elon Musk’s battles with the ADL and the exposure of his own anti-Semitism, but it was quite happy to revert to form in pushing his narrative after Media Matters exposed Twitter (well, X) placing ads from major advertisers next to anti-Semitic and neo-Nazi content.
A Nov. 17 article by Nicole Wells noted growing criticism of Musk and Twitter’s condoning of anti-Semitism on its platform, as illustrate in part by the Media Matters report:
The left-leaning nonprofit Media Matters for America published a report on Thursday that found Apple ads were being placed next to pro-Nazi content on the platform. Other affected brands reportedly included Bravo, IBM, Oracle and Xfinity.
In response to the report, X “did a sweep on the accounts that Media Matters found and they will [no] longer be monetizable,” an executive at the social media company told Axios Thursday. The specific posts mentioned will also be labeled “Sensitive Media.”
“The X system is not intentionally placing a brand actively next to this type of content, nor is a brand actively trying to support this type of content with an ad placement,” the executive continued in the emailed statement.
Newsmax published a Nov. 18 wire article on Musk’s threat to file a “thermonuclear” lawsuit over it — b ut it changed the headline from the Reuters original “Elon Musk, under fire, threatens lawsuit against media watchdog” to “Elon Musk Vows ‘Thermonuclear Lawsuit’ Against Liberal-Biased Media Matters.” In fact, the wording “liberal-biased” appears nowhere in the Reuters article, which described Media Matters only as a “liberal watchdog group.” That was followed by a Nov. 20 wire article in which Newsmax did not add editorial comment, as well as a another article (unbylined but credited to Newsmax at the end) on Texas Attorney General Ken Paxton planning to investigate Media Matters on behalf of Musk.
A Nov. 22 article by Eric Mack played damage control for Musk, claiming he was by donating to good causes in the Middle East:
Democrats and liberal activist group Media Matters have attacked X owner Elon Musk, alleging he is profiting from a platform for free speech, including for antisemites, but Musk is undercutting their narrative.
“X Corp will be donating all revenue from advertising & subscriptions associated with the war in Gaza to hospitals in Israel and the Red Cross/Crescent in Gaza,” Musk wrote Wednesday on X.
[…]X sued the watchdog group Media Matters on Monday, alleging it defamed the platform after it published a report that said ads for major brands had appeared next to posts touting Adolf Hitler and the Nazi party.
That was followed by Newsmax guests trying to justify Musk’s attack on Media Matters. First up was a Nov. 21 article by Nick Koutsobinas:
Former Acting Director of National Intelligence Ric Grenell stated on Newsmax that Media Matters’ legal entanglement with Elon Musk was a “real gift” because it would reveal the organization’s corruption to the public on a mass scale.
“Look, I think it’s a real gift to have somebody like Elon Musk be the target of this lawfare because he personally begins to know just how ridiculous it is,” Grenell tells “Rob Schmitt Tonight.”
Grenell explains that what Media Matters does is “they target you, they lie about you, and then they really, really peddle this information to all of the news outlets that support them, and so it becomes this self-fulfilling prophecy within the press newsrooms, and it’s all just a big lie.”
There was no explanation of how, if true, this is any different than how right-wing groups like the Media Research Center operate.
A Nov.23 article by Luca Cacciatore promoted another Trump lackey uncritically repeating Musk’s talking points:
Matthew Whitaker, a former acting U.S. attorney general, applauded X owner Elon Musk and Texas Attorney General Ken Paxton for going after Media Matters.
Appearing Thursday on Newsmax’s “Rob Schmitt Tonight,” Whitaker laid into the left-leaning media watchdog group for targeting members of the conservative movement and trying to get them fired.
“I think it has a lot of merit,” Whitaker said of X’s defamation lawsuit against Media Matters, alleging that it engaged in deceptive practices to make the social media platform look like it was boosting pro-Nazi content.
“The evidence that Media Matters created was completely manufactured,” he continued, adding that the indicting images it produced are “not what’s being seen by ordinary users. They had to manipulate the algorithm.”
Cacciatore offered no evidence, if any, Whitaker had to back up his attack, but he did surprisingly add a comment from the other side of the story:
While Musk and X CEO Linda Yaccarino have defended the suit, Media Matters President Angelo Carusone characterized it Monday as “frivolous” and “meant to bully X’s critics into silence.”
“Media Matters stands behind its reporting and looks forward to winning in court,” Carusone said.
A Nov. 28 article by Cacciatore noted that a judge recused himself from the lawsuit.When another state attorney general started his own partisan probe of Media Matters, Michael Katz wrote it up on a Dec. 11 article:
Republican Missouri Attorney General Andrew Bailey on Monday accused left-wing media outlet Media Matters for America of fraudulently soliciting donations from Missourians in its efforts to target X, formerly Twitter, and is launching an investigation.
“We have reason to believe Media Matters used fraud to solicit donations from Missourians in order to trick advertisers into pulling out of X, the last platform dedicated to free speech in America,” Bailey said in a news release. “Radicals are attempting to kill Twitter because they cannot control it, and we are not going to let Missourians get ripped off in the process.
“I’m fighting to ensure progressive tyrants masquerading as news outlets cannot manipulate the marketplace in order to wipe out free speech.”
Katz claimed to have tried contacting Media Matters for a response:
Newsmax reached out to Media Matters for comment. But in response to Musk’s threat of a lawsuit, Media Matters President Angelo Carusone said Nov. 18 in a statement on the company’s website: “Far from the free speech advocate he claims to be, Musk is a bully who threatens meritless lawsuits in an attempt to silence reporting that he even confirmed is accurate.
“Musk admitted the ads at issue ran alongside the pro-Nazi content we identified. If he does sue us, we will win.”
(Disclosure: I used to work for Media Matters.)