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Conflict of Interest: Newsmax Doesn’t Disclose It Published Dick Morris Book It’s Promoting

Posted on August 3, 2016

Greg Richter writes in a July 28 Newsmax article:

Dick Morris’ new book “Armageddon: How Trump Can Beat Hillary” has soared to the very top of the Amazon.com bestseller list Thursday – making it the most purchased book in the country – trailing only an unreleased Harry Potter book.

That makes Morris’ book the #1 non-fiction book in the nation.

“Armageddon” had already been #1 on several Amazon categories, but the Amazon top ranking confirms Wednesday’s report that the book had debuted at No. 4 on the August 7 New York Times nonfiction list.

One important thing Richter doesn’t mention: Morris’ book is published by Humanix Books — which, as we’ve previously documented, is a division of Newsmax Media. Which makes Richter’s story an in-house advertisement, not a “news” article.

Needless to say, Newsmax is doing another one of its loss-leader giveaways to promote Morris’ book, giving it away with a discounted subscription to Newsmax’s magazine. The promo laughably claims that “Dick Morris is admired for his probing, insightful, hard-hitting, and clear commentary.” That requires readers to ignore Morris’ spectacularly wrong predictions in the 2012 presidential election, which forced Newsmax to do some heavy career rehab for him.

The promo also states that “Time magazine has dubbed him ‘the most influential private citizen in America,'” without mentioning that Time did so 20 years ago or that it came just before he was forced to resign in disgrace from Bill Clinton’s re-election campaign for dalliances with a call girl.

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