Joseph Farah spent his April 8 WorldNetDaily column gloating that he had once dreamed that his website would be bigger than MSNBC, and now it is:
Not surprisingly, WND.com leads MSNBC substantially in Internet viewers. (WND.com is the 519th largest website of any kind in the U.S., according to Quantcast.com, while MSNBC.com ranks 545th.)
That may be true as far as it goes, but measuring web traffic is not an exact science, and there are many different ways to count. Hitwise, for example, places MSNBC second among news sites, while eBizMBA ranks MSNBC 15th. Neither make any mention of WND.
WND has a long history of cherry-picking statistics to make its web traffic look good — for example, it has regularly misled readers about its Alexa rankings.
Farah then pontificated on why this was the case, and concluded that it was because his competition, unlike WND, fell “out of touch with America and American values.” Really? We didn’t know that undermining a president whose policies you don’t like through spreading lies and vile smears were “American values.”