Remember last week, how NewsBusters’ Matthew Sheffield — while gloating that Carbonite’s profits were down after withdrawing its advertising from Rush Limbaugh’s radio show over his three-day misogynistic tirade against Sandra Fluke — was insisting that the ad boycott against Limbaugh’s show was “collapsing on itself”?
Well, not so much. Media Matters notes that Cumulus Media — which owns 10 major-market radio stations that air Limbaugh’s show — has essentially admitted that the Limbaugh ad boycott has hurt business and contributed to a loss of $5.5 million in revenue on “the top three stations” in Cumulus’ portfolio. That presumably includes New York’s WABC, Limbaugh’s flagship station.
As we’ve noted, Sheffield’s MRC co-workers found nothing offensive in Limbaugh’s misogyny, so they certainly can’t understand why anyone would drop their ads from Limbaugh’s show because of it.