Newsmax touts in a May 13 article:
Newsmax Media, a leading independent publisher, has announced that its flagship website, Newsmax.com, has reached the No. 1 position in comScore’s News/Politics category.
Of the 61 million Americans comScore tracks seeking political news across all digital platforms, more than 13 million monthly unique visitors turned to Newsmax.com’s political sites, exceeding such competitors as HuffPost Politics and Fox News Politics in March.
See what Newsmax did there? It’s comparing its entire site against parts of other websites. But Newsmax has a “politics” vertical as well, the traffic which the article does not see fit to break out despite the fact that it would be a much more direct comparison.
Newsmax also has dedicated sites for world news, financial news and health stuff, but Newsmax does not indicate whether traffic for those sites are counted as part of Newsmax’s overall total.