WorldNetDaily actually tried to defend Cracker Barrel restaurants in an Aug. 11 post by Joe Kovacs, complaining that “In a stunningly foul-mouthed rant, Bravo actress and podcaster Jennifer Welch is calling for white supporters of President Donald Trump to be banned from Mexican, Chinese and Indian restaurants” and that she said “I don’t think you should be able to enjoy anything but Cracker Barrel.”
But when Cracker Barrel tried to update its image with a cleaner logo, WND decided it was offended. Bob Unruh wrote in an Aug. 22 article:
Target, just a few years ago, went totally woke by promoting LGBT, specifically transgender, products in its stores. Its stock fell, stores faced headwinds staying open and even now it’s busy replacing its CEO.
And don’t forget Bud Light, which partnered with a man who says he’s a woman, and its popularity collapsed like a really bad souffle, and never has recovered.
Now it’s Cracker Barrel restaurants, with a new “wokey-type” CEO, that is turning itself inside out, and gets a 7% stock plunge in just a day, or a collapse of $100 million.
A report at CBS said the company “shed almost $100 million in market value after its stock plunged … following the release of a new logo.”
It now says “Cracker Barrel,” after eliminating the “drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain’s name.”
Unruh did not explain what, exactly, is purportedly “woke” about Cracker Barrel trying to update its image. But WND had a narrative to push, and Kovacs dutifully did that in an Aug. 25 article:
As Americans express outrage at Cracker Barrel for removing “Uncle Herschel” and his barrel from its logo, the restaurant chain is now admitting it “could’ve done a better job sharing who we are and who we’ll always be.”
The company issued a statement Monday, indicating: “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices.
“You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be.”
Despite Kovacs’ headline claiming that Cracker Barrel was “going woke” with the revamped logo, he similarly failed to explain what, exactly, was “woke” about it.
The next day, Kovacs touted President Trump inserting himself into the issue:
President Donald Trump on Tuesday jumped into the national debate over Cracker Barrel’s new logo, giving the old-time-America restaurant chain free advice on how to rescue itself from negative sentiment and plunging stock value.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump wrote on Truth Social.
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity.
“Have a major News Conference today. Make Cracker Barrel a WINNER again.
“Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”
When Cracker Barrel caved to the right-wing mob, WND ran an anonymously written article headlined “Cracker Barrel caves!” and touting that “After days of backlash and negative media coverage, restaurant chain Cracker Barrel has scrapped its controversial new logo, returning to the traditional symbol with ‘Old Timer,’ or ‘Uncle Herschel,’ in place.” Another article hyped a song about the manufactured outrage:
American business already has a long history of companies that “go woke, go broke,” and now there’s a new song celebrating the lunacy of wokeness.
Without apparent reason, except for the fact some of the companies’ executives have fallen into leftist ideologies and can’t get out, company after company has gone over the edge regarding social issues, and watched stock prices plummet.
The latest is Cracker Barrel, which just a day ago confirmed it is backtracking on some of its moves.
The company said it is scrapping its new logo, which inexplicably left off the “Old Timer,” or “Uncle Herschel.”
[…]The new spoof song online animates Cracker Barrel’s “Uncle Herschel,” as it takes aim at the corporation’s apparent goals:
The song cites Calvin Klein, Nike, Bud Light, “whack jobs Ben and Jerry” and more, various corporations or products that have actively pursued the “Go woke, go broke” business plan.
“Try selling folks what they don’t want, you’ll find there’s hell to pay,” the lyrics explain.
Social media? “EPIC,” “Fabulous,” “Love it” and “BRILLIANT MASTERPIECE.”
As before, WND failed to explain what, exactly, was supposedly “woke” about anything Cracker Barrel tried to do.