Newsmax has long been fans of Melania Trump. For instance, Doug Wead — who gushed over her in a 2018 column — did more performative gushing in a 2020 column:
Today is the birthday of our remarkable first lady, Melania Trump.
One of her greatest gifts to the nation has been her gracious response to the media and the political vitriol swirling around her. One could argue that the more outrageous and unfair the criticism, the more remarkable and impressive has been her composed elegance.
Melania holds her head up high and soldiers on.
Her poise and her kindly confidence infuriate President Donald Trump’s opponents.
Newsmax itself has slobbered over Melania too, most notably a softball profile of her in a 2016 issue of its magazine and wishing her a happy birthday on its Twitter/X account in 2024. Jim Mishler dedicated a Dec. 29 article to detailing “her top 2025 achievements, starting with what may be considered her most notable accomplishment to date during the second term of her husband, President Donald Trump.”
And whaddaya know — Newsmax cranked out another fawning profile of her for the January issue of its magazine (boldface is theirs):
For years, Melania Trump was treated as a mystery.
She spoke publicly occasionally.
She rarely campaigned with her husband.
She avoided the spotlight.
In a culture addicted to noise and “me too” public relations — Melania has spoken strongly by not speaking and has made her presence known by avoiding the spotlight
For the first time, Newsmax Magazine goes deep behind-the-scenes to reveal the real Melania Trump.
Newsmax Magazine’s stunning special report, “Melania Trump’s Soft Power,” reveals a very different truth: behind the scenes, Melania Trump has emerged as one of the most influential and consequential first ladies in American history.
The Newsmax report “Melania Trump’s Soft Power” shows the First Lady has had a strategy all along.
What the Big Media didn’t anticipate was the quiet presence beside the president was a first lady who understood something Washington often forgets: Influence doesn’t always announce itself.
[…]This Newsmax Magazine special report peels back the curtain on Melania Trump’s true record — one defined by results, independence, and courage.
Drawing on exclusive interviews, expert analysis, and firsthand reporting, the story documents how Melania redefined the modern first lady’s role on her own terms.
As her biographer eplains, Melania’s freedom became her greatest strength.
Melania chose substance over spectacle, privacy over performance — and children over politics.
With her bestselling memoir, her growing influence on global policy, and a major documentary project now underway, Melania Trump’s legacy is only beginning to take shape.
Newsmax Magazine’s cover story doesn’t just tell Melania Trump’s story — it corrects the record.
If you want to understand the real power behind one of the most misunderstood women in modern politics, this is essential reading.
Newsmax also made sure to note that Melania’s husband promoted the previous month’s issue of the magazine, presumably because he was on the cover, as detailed in a Jan. 23 article by Brian Trusdell:
President Donald Trump liked Newsmax Magazine’s recent issue with him on the cover, he took to his Truth Social account Friday to post it.
The December cover story, headlined “Donald Trump’s Brave, New World,” revealing how Trump is “reshaping global hot spots through bold personality, dealmaking skills, and social media-driven diplomacy that turns negotiations into viral moments.”
Newsmax Magazine, edited by Kenneth Chandler, is America’s largest conservative monthly in the nation with more than 750,000 readers.
Nothing like keeping up those circulation numbers by being as Trumpy as possible.